6 Ways to Market Your Brand on LinkedIn
LinkedIn is the most popular professional networking website with more than 200 million members. By creating a company profile, you can promote your brand, products and services to professionals in the LinkedIn community. Here are six ways you can use LinkedIn to promote your brand.
1. Create a company page
Creating a company page on LinkedIn is easy. Just navigate to the “Company Pages” section of the LinkedIn homepage and click “Start My Company Page.” You’ll be guided through the steps. First, you’ll have to choose whether you’d like your page to be private or public. If you choose to have it public, your audience can like the page, comment and tag content.
Choosing to make your page private means only members of your LinkedIn network will be able to see your company page, and vice versa. For example, companies may choose to make their company pages private if they prefer to keep certain information and links confidential from competitors or other LinkedIn users.
Once you’ve filled out the profile form with information about your company’s purpose, mission, employees and more, you’ll be all set to start posting updates to your LinkedIn followers and promoting your brand.
2. Optimize Your Profile
Include a professional photo in your profile. Photos are a great way for people to recognize you and to learn about what you do professionally. Keep in mind that people also choose to follow brands based on how well their profiles reflect their business ethos and their branding efforts. If possible, include a photo that’s both flattering and recognizable to people in your industry.
Keep in mind what colors you’re using for your logo or letterhead and consider using the same color palette for your LinkedIn profile picture and banner image. The better it looks, the more likely people will be to take notice of your profile.
Choose an interesting headline. A catchy headline can help you stand out among the competition on your profile and give you an edge when marketing your company brand. Make your headline engaging so that people want to know more. Try to incorporate keywords into your headline, which will increase your chances of being discovered by people searching for those keywords on LinkedIn.
Here are some examples of good headlines to use on your LinkedIn profile:
Business Development Director
Brand Specialist
Social Media Manager
Event Coordinator
Marketing Manager
3. Publish Content That Adds Value
Don't be afraid to tell people more about who you are and the work you do. That's the best way to connect with them. Here are some posts to help get you started:
Post about an article you read that inspired you professionally.
Talk about an event that you and your colleagues attended that you think would interest your followers.
Showcase something that your employees did for the community or make a donation to a worthy cause that your fans would find interesting.
Ask a question and get your followers' responses by asking them which aspect of the work you do they find most interesting and why.
Run a contest or giveaway. Running a contest is a great way to engage your followers and keep them coming back to your page.
4. Use Media to Create a Bigger Impact
It's not necessary to stick to text-only posts on LinkedIn simply because it's a professional platform. LinkedIn's target audience responds best to visual elements like photos and videos, just like on any other social media platform.
You may obtain twice as many comments on your posts by including personalized images, which will increase engagement and reach. Video is essential to your LinkedIn marketing strategy since it not only multiplies engagement by five. With live video, you can increase engagement by a whooping 25 times.
In order to generate even more impact with your LinkedIn marketing efforts, you should definitely consider incorporating rich media content. It applies both to organic and paid efforts.
5. Use Hashtags to Grow Your Client Base
For users to engage with their communities, social media sites like Twitter and Instagram have long promoted the usage of hashtags. They even provide analytics, enabling content producers and influencers to evaluate the impact of their work.
To make sure your LinkedIn content is found by anyone searching for related keywords, include a few relevant hashtags.
Keeping the number of hashtags to fewer than five is sufficient to clearly convey your message. It is possible to come off as spammy if you use too many hashtags.
6. Get Active in LinkedIn Groups
Become a member of a relevant LinkedIn group to spread the word about your business and to do some good old-fashioned networking. Everyone can find something they like in these groups, just like in Facebook groups.
While the majority of marketers focused on Facebook and Instagram in 2017, LinkedIn has consistently increased its user base to more than 500 million members.
People use LinkedIn to expand their professional networks, develop their personal brands, and gain more understanding of specific industries, in contrast to Facebook and Instagram. Because of this, online forums like LinkedIn Groups are fantastic for connecting with customers, especially if your business is a business-to-business (B2B) one.
There you have it. Although LinkedIn may not have the reputation of being the biggest or sexiest social network around. Nonetheless, it houses a wide range of industries' most profitable decision-makers.