8 Free Email Marketing Services We Love
Email marketing is still a trending and efficient way to grow your business by reaching out to your customers. If you are someone who wants to indulge in email marketing but doesn’t know where to begin, we recommend you begin with the free services.
Remember that different tools will have different features. Hence, research each one of them carefully before picking your favorite. Here are some options we have been loving.
1.Moosend
This is an email marketing platform that helps in email automation and gives more for less. It functions on a subscriber-based system and allows you to enjoy a free version for up to 1000 unique followers. Thus, if the same person is categorized in multiple email lists, they will still count as one.
It also offers landing pages and SMPT servers with the paid version which starts at $8/month. One of the best features offered by Moosend is the easy drag-and-drop newsletter editor. You can create newsletters without any knowledge of HTML.
Moosend also consists of interactive elements like A/B testing, videos, images, etc. For automation, it has easy tracking reports, analytical tools, etc that can help you make data-driven decisions effectively.
Highlights:
Moosend is loaded with features and requires no prior knowledge to use.
It has options that are enough for base email marketing campaigns. For example, integrations, landing pages, subscription forms, etc.
2.SendinBlue
Talk about free services and SendinBlue is a generous package. It offers managing unlimited contacts, email marketing editors, SMS marketing, and A/B testing. It also allows you to send 300 free emails per day i.e. 9000 per month. This can be ideal for small businesses.
Some of its notable features are:
Marketing automation
Page tracking
Transactional emails
This is covered in the free package. But if you want fancier things, the paid versions start from $25.
Advanced features:
Map tracking
Analytical tools for statistics
Unlimited emails daily
Highlights:
Suitable for small businesses.
If you use the free version, you will be limited by the number of emails you can send in one day.
3.MailerLite
Talking about generosity, MailerLite tops SendinBlue by allowing you to send 12,000 free emails per month on the free version. Let’s talk about all the amazing features it has.
Custom landing pages
You can divide recipients into categorized groups
Conduct surveys
Email templates
Text editor
Unsubscribe page builder and editor
Paid premium features: deliver emails according to time zones, click maps, automated resending of emails.
Phew! All this with the free version! Dreamy. But there’s a catch. You can avail the free version only up to 1000 subscribers. The paid versions start from as low as $10.
Highlights:
It is a great choice if you are running multiple campaigns.
The number of subscribers on the free version is less but is packed with features.
4.Sender
This software allows you to access all the features in both free and premium versions. Although, there will be limits. The limit here is that you can have only 2500 subscribers and 15,000 emails per month with the free version.
Let’s talk features.
Drag-and-drop email builder
Analytical tools
Push notifications setup
Abandoned cart emails
Membership renewal reminders
Drip campaigns
Highlights:
You can use all the features with the free version!
Suitable for online stores and LMS website owners.
Drawback: They don’t provide SMS marketing or A/B testing.
5.SendPulse
The free plan of SendPulse is highly suitable for businesses who engage using Facebook Messenger. SendPulse allows you to set up a Facebook chatbot for better engagement.
Various features of this software include push notifications, SMS, transactional emails, etc. However, the drawback here is that you can send unlimited emails but have only 500 subscribers. Which is too less even for a small business. The paid versions start from $6.10 per month.
Highlights:
A limited number of subscribers.
Suitable with both Android and iOS.
A great tool for multichannel marketing.
The tools offered are powerful and unique.
6.MailChimp
It is one of the largest and most widely used email marketing software with over 11 million active users. With the free version of MailChimp, you will get various unique tools to enhance your email marketing. It also offers up to seven marketing channels. Here are some other features of the free version.
Bespoke campaigns
Automation
Customer Relationship Management
Email templates
Behavioral targeting
Email list segmentation
And here’s the bad news. They only allow 10,000 emails per month and 2000 subscribers with the free version. Fortunately, the premium plans aren’t too expensive. Starting at $9.99 per month, they provide 50,000 recipients and 500,000 emails!
Highlights:
It is the most popular tool in the market.
It will help you draft your entire email marketing campaign.
7.Benchmark
Talk about both the good and bad sides. Benchmark allows you to have unlimited contacts on your list but only 250 emails per month. That’s barely anything.
However, with $11.89 per month, Benchmark packs a punch with incredible tools like complete performance reports, detailed analysis, drag-and-drop email builder, responsive email templates, and email list management. Additionally, with this paid plan, you can send unlimited emails. Not too bad for $11.89?
Along with that, it will also provide full email automation, Facebook integration, and A/B testing.
Highlights:
It is suitable for small businesses.
The premium plans are affordable with significant benefits.
8.OmniSend
Just like a few previous ones we discussed, Omnisend offers 15,000 emails per month as long as you have 2000 subscribers. However, it takes a hit on the features list. It doesn’t offer as much as its competitors do with the free plan.
To avail the benefits of features like A/B testing, multiplatform integration, SMS campaign, etc then you will have to take the premium plans. However, the paid plans are quite helpful and best suited for online store owners.
Highlights:
A limited number of features with the free plan.
Suitable for online store owners.
Their premium plans are a great choice if you have a large customer base.
Additional tips for email marketing
A striking landing page
Your landing page is the first thing the customers will see. Hence, make sure it leaves a good impression. Zyro is a great choice filled with various responsive templates. Head out there and find what suits you best!
It allows you to design a website and edit elements on the builder. Along with the designing and email marketing, it won’t cost you anything. That being said, they also offer paid plans.
The subject line
When the customers spot an email, the first thing they read is the subject line. Hence, it is of utmost importance to generate an attractive and impactful subject line. Here are some tips on how to do it.
Make it personal. Address the receiver by their name. You can pick relevant keywords like, ‘favorites’, ‘recent purchases’, etc.
The purpose of the subject line is to convey what is in the email. Hence, you need to do an excellent job at summarizing your email in one sentence.
Perform an A/B test on the subject line before you finalize it. This process involves drafting two subject lines and comparing them side by side to identify the one that gives a better boost and open rates.
Custom Email Address
To portray professionalism, we advise you to use a customer email address. For example, yourname@yoursite.com. This makes you look more organized and identified in the market as compared to the ones who use @gmail.com or @yahoo.com. Using a customer email address also establishes a good brand identity for you.
Yet again, we have Zyro at your rescue if you are looking at buying one of these custom domains. Hop on to Zyro and search your desired domain using the domain name search tool. They will tell you if the name is available or not. If your preferred name is taken, Zyro will give you other unique suggestions. Moreover, buying domains is as cheap as $0.99 per month.
Generate analytical reports
When you are fully indulged in email marketing, you can’t just keep going. To perform better, you need to analyze your performance and plan accordingly. Use analytical reports to study various KPIs that will help you spot your strengths and weaknesses. Here are some numbers you need to look into:
Conversion rates
This is the rate that shows how many people are buying from you after receiving the emails. This measures the success of your email marketing campaigns.
Delivery rates
This rate shows how many emails successfully made it to your recipient’s inbox. If this rate is low, understand that you are marked as spam by most recipients.
Unsubscribe rates
It shows the percentage of people who have unsubscribed from your emails in a given period of time. The ideal rate is about 0.2% to 0.5%. This will help you decide your plans based on subscribers.
Open rates
Open rates are the rate that shows the percentage of people who open your mail. This can also be used to determine the effectiveness of your subject line.
Click-through rates
In emails with call-to-action links, click-through rates are an important KPI. This rate shows how many of your subscribers have clicked on the link you sent them.
Importance of email marketing
After everything, we need to realize why we shouldn’t give up on email marketing even if it seems unproductive at the beginning. It is one of the most effective ways of digital marketing in today’s market.
You can not only promote your products but also engage with the customers, boost traffic on your website, and increase your revenue and profits.
Some studies show that email marketing gives a return of $42 for every dollar that you invest. We suggest you utilize email marketing services to manage the entire process of email marketing. This will include managing subscribers and drafting emails.
If you are looking at free versions, don’t think too hard. They might not have an insane amount of features but they cover all your basic needs which are just perfect for beginners. They are highly useful for small to medium-scale businesses.
Article at a glance
Email marketing services offer you a set of tools that can help you enhance your email marketing process. By helping you manage your subscribers and emails, it improves the overall workflow.
The free versions of these services are best suited for small businesses. This article talked about 8 email marketing services that we have been loving.
Moosend: One of the most affordable choices provides great features even with the free plan.
SendinBlue: A generous service that provides an unlimited email list with 9000 emails per month.
MailerLite: Offers 12,000 emails every month if you have 1000 subscribers or below.
Sender: This allows you to avail all the premium features in the free plan but limits you with the number of emails and subscribers.
SendPulse: Again, it allows unlimited emails but only 500 subscribers.
MailChimp: This is an all-in-one offer with multiple marketing channels but with a limit on the emails.
Benchmark: With the limit set at 250 emails per month, they give an unlimited email contact list.
Omnisend: Allows 15,000 emails per month for up to 2000 subscribers and the benefit of sufficient marketing tools.
Dive into email marketing today and pick the service that suits you the best!