The Best Way to Start Your Subscription Program with Email Marketing
Starting a subscription program with email marketing can be an effective way to generate leads and increase your customer base. Email marketing is a cost-effective way to reach your target market and collect valuable data about their needs and preferences.
A subscription program allows you to create a sales cycle that involves multiple steps, allowing you to collect valuable customer information along the way. You can utilize this information to inform future product or service decisions and promote additional services to your existing customers.
What is subscription-based E-commerce?
A subscription business model allows customers to purchase ongoing access to products or services on a regular basis. This allows them to build an ongoing relationship with your brand and maximize their return-on-investment (ROI) over time. Many subscription services generate a significant portion of their revenue through recurring subscriptions. These types of programs have proven to be a valuable way to convert leads into customers and increase repeat business.
Why email is critical to subscription-based businesses
According to Experian's 2018 consumer study, about 43% of consumers are likely to spend more money with a brand that provides them with personalized offers and promotions via email. This means that email can be a powerful marketing tool that can be used to drive revenue growth and increase sales for your business.
In addition to engaging existing customers, offering them products, getting feedback, providing information, and curating recommendations based on their preferences, email is the fastest and most effective way to engage them. Subscription businesses do not rely heavily on abandoned cart emails, as they do for traditional ecommerce stores. The importance of cross-selling is similarly reduced because the product offered is itself a subscription. Hence, subscription businesses face a unique challenge when it comes to running email campaigns.
The best ways to start subscription program with email marketing
Build an opt-in landing page to collect customer data.
Create an opt-in landing page to collect customer data about your customers and their interests. The information you provide on this page can help you develop effective campaigns and encourage customers to subscribe to your newsletter or mailing list. Make it easy for customers to sign up for your mailing list by offering them an incentive like a discount on their first purchase. Incentivizing subscribers is a great way to keep them engaged and help you grow your audience over time.
Sign up new customers with incentives
Provide incentives for new customers to sign up to your mailing list and offer promotions to existing subscribers to encourage them to purchase additional products. Providing incentives can help you attract and retain more customers and ensure that they continue engaging with your content on a regular basis. Offering discounts and sales promotions is an effective way to encourage your subscribers to purchase additional products and increase revenue for your business.
Provide your customers with relevant, high-quality content
Focus on creating high-quality content that is relevant to your customers' interests. This will help them to build trust in your brand and develop a loyal following of loyal customers who are likely to make repeat purchases. Try to include content that addresses the needs of your target demographic. This will help you engage your audience and increase the likelihood that they will subscribe to your mailing list or purchase your products in the future. Include links to relevant products and services in your emails to increase engagement and generate additional leads for your business. Also, be sure to optimize your emails for mobile devices to ensure that your content is visible to prospective customers no matter where they are.
Choose the type of email campaign you want to send
The launch of an email marketing campaign is not a matter of whim - it is a calculated and strategic process. Depending on your goals, marketers like you can send a variety of email campaigns to subscribers. If you need some inspiration, we’ve gathered some different types of emails you can send to your subscribers:
The Welcome Email Series - You can build a relationship with a new subscriber by sending three, four, or five emails. It's a good idea to educate them about your brand promise when they're the most receptive to it.
Promotional Campaigns - Essentially, a promotion email is an email that promotes a promotion you are running to your audience, whether they are customers, leads, or subscribers.
Seasonal Campaigns - A seasonal campaign is a type of promotional email that is specifically tied to a particular holiday or change of season.
Triggered Email Series - A triggered email is sent when a subscriber demonstrates a particular behavior pattern or when a product catalog change occurs.
Post-Purchase Drip - The term "post-purchase flow" refers to any flow that is sent after a transaction is completed. Among the items in this category are: Thank you flows. Cross-sell flows. Up-sell flows
Connect Via-Social Campaign - In the social campaign, email is cross-channeled with social media, which is then cross-channeled with email again. In this campaign, people are encouraged to engage with their newsfeed via email.
Newsletters - Email newsletters or digests are just smart emails that are sent regularly to your list. These are not sales emails your audience will tire of, but instead emails that will keep them informed about product updates, educate them and even entertain them.
New Content Announcement Email - Email announcements are used to inform people about new or updated products, services, or policies in your business.
Cart Abandonment Campaign - A cart abandonment campaign is a message sequence that helps encourage customers to complete the checkout process after abandoning their carts.
Re-Engagement Campaign - The goal of re-engagement emails is to re-engage subscribers who have stopped engaging with your regular emails. Engagement metrics such as click and open rates are used to gauge effectiveness.
Create your first email campaign
Once you have determined your goals, built an audience, and decided which type of campaign you will be sending, you need to construct your email. In order for campaigns to be successful, they must contribute to your marketing objectives as a whole. Invest time in template design so that you can create a message type that's beautiful and fits your business. You should also consider other factors, such as the subject line, the open rate, and the conversion rate, when planning your overall email marketing campaign.
Measure your results
The method of email marketing will never be completely flawless. You should keep this in mind while you develop an effective plan since it is continuously evolving. Track the many features of your emails as you roll out new campaigns. Deliverability, open rate, click-through rate, and conversion rate are all included in this. As you improve message frequency, subject lines, and general design, keep measuring these benchmarks. You may hone these elements as you develop your email marketing skills to produce a productive campaign.
Wrapping Up
The use of email marketing by small businesses is an essential tool today. Your customers will be able to see your brand in an organic, effective way with social media marketing. It is possible for your business to reap the benefits of effective email marketing by setting your goals, finding the right partner, and improving communication with your customers.