Should You Use A Blog Or Email Marketing For Your Travel Brand?
The debate of email marketing vs. blogging for travel brands is an age-old question with no easy answer. In terms of effectiveness, email marketing is hard to beat. It’s an incredibly powerful tool that can connect with a large audience quickly and easily. Plus, it’s very affordable to run.
However, blogging is also a very effective way to promote your brand. It can provide a more personal touch, and it’s easier to create content that is interesting and engaging.
So, if you’re planning to launch a travel website, you may be wondering which option is best for your business. The answer is a little bit of both. But which should you start with? Here are a few things to consider.
Email Marketing for your Travel Brand
Email marketing is a great way to connect with your target audience. It’s fast, easy and affordable to set up, so it’s a great option if you can’t afford to invest a lot of money in your marketing.
The travel industry uses email marketing to share content and communicate with customers more often than commercial brands do. For example, many airlines use email newsletters to send updates on flight schedules, weather reports and discounts to their customers.
For travel brands looking to stay in the minds of their audiences, sending out regular email content can be very useful. It allows you to keep your brand top of mind, and it can be a great way to build relationship with your followers.
Blogging for your Travel Brand
If you're thinking about starting a travel blog on the other hand, there are a few things to keep in mind. First, think about what your blog is all about. Is it a place to document your trips and experiences? A place to promote your travel company or products? A resource for travellers looking for tips and advice?
Once you know what your blog is about, it's time to think about how you'll promote it. Do you have a website? A social media account? A mailing list? Before you start promoting your blog, you should make sure that people can find it. To do that, you need to set up your site with search engine optimization (SEO). SEO is a series of strategies and techniques that help search engines like Google and Bing find your site. Once your site is found, you can start promoting it by sharing articles on social media and mailing list subscribers.
By blogging, you can drive more traffic to your website and reach potential customers that traditional advertising may not have reached. Additionally, a well-done blog can be an essential tool for promoting your brand and increasing follower engagement.
Here’s a comprehensive guide on how to start writing a travel blog.
So, which should you use?
Blog content and email marketing cannot be competed with one another. Your blog can be your ticket to connecting with customers on a personal level, and you can use email marketing to drive traffic to your blog.
However, when it comes to engagement, there are some unparalleled differences between the two. Since engagement is a key part in every business, this also determines the success rate and growth of your travel brand.
Consumers have now more power to control what they want to see and what they want to consume. Although travel blogs can be more engaging, readers can’t be converted into buying customers or can’t be engaged enough to stay longer on your website unless your blogs are compelling enough, or arriving in your blog in the first place.
As for the email marketing method, it goes right straight into your target audience’s phone, and it can be the first thing that they could see or engaged on, depending on how frequent you send your emails.
In addition to this, you can also hit two birds in one stone. You can send out emails to your audience with the link to your blog, which eventually drives you traffic easier.
Conclusion
Wrapping this all up, keeping audience engagement is a key recipe in your travel brand’s growth. You can achieve this by integrating an innovative and smart approach to email marketing to jumpstart the growth of your travel brand.