What Should You Do With Extra Domain Names?
It can be a bit daunting when you realize that you now have several domain names available to you – each of which could be the perfect name for your business or website. This can be quite confusing, and it's all too easy to lose track of what domains you've registered and for what purpose. However, it's important to know that you don't have to use all of your domain names right away, so it's worthwhile taking the time to explore your options before making any decisions.
Why do businesses buy more than one domain?
One reason why companies purchase multiple domains is for the purposes of search engine optimization (SEO). Each domain name serves a specific purpose and relates to a separate page on your website, which is important from the perspective of SEO because it helps search engines determine where your site should be ranked in the search results. For example, you might register yourname.com as well as www.yourname.com as a way to help boost your online presence and improve your ranking in search engine results pages (SERPs).
What are the downsides of having too many domains?
Having too many domains can cause a lot of confusion, especially if they're managed separately, because you'll end up with several different websites with different branding, which isn't always ideal. It also makes it difficult to manage your website and your emails using just one account, as you'll have to go through a number of logins and passwords to access all your sites. It can also become expensive if you have to pay to renew all your domain name every year, especially if you only have a small budget and can't afford to keep all of them active at the same time.
What are some good ways to make use of extra domain names?
If you have several domains that you aren't currently using, here are a few ways that you can use them to your advantage:
1. You can point all the domains to the same website so that people looking for your website have an easy way to find it. For example, you could point your domain mywebsite.com to mywebsite.co.uk or mywebsite.org if you have different websites in different countries. This can be particularly useful for companies that have branches in other countries and want to make it easier for customers to navigate their websites.
2. If you have multiple domains for your website, you might want to register them all with the search engine of your choice. This way, you can ensure that all your websites are ranked highly when people search for your products or services online. This will ensure that you are able to attract more customers and improve sales by improving your SEO rankings.
3. If you're considering starting a new business, you can use your extra domains to create placeholder websites that you can use to test out your ideas. This is a good way to find out more about your potential customer base before you launch your business so that you can ensure that it is profitable and sustainable.
4. You can use your extra domains to register variations of your company name that can be used to advertise specific products or services. This can be particularly useful if your main company has already taken your name as a domain name, as it allows you to still promote your products and services without causing confusion among your customers.
Before you purchase multiple domains
Unless you already have a website and all of your existing domain names are working well for you, it's important to make sure that you do your research before spending any money on additional domain names. Purchasing a domain name is a bit like buying real estate - it's not something that you should jump into without doing your homework first.
The key is to think about how you will plan to use each domain before you start buying them so that you can make the best decision for your business.