25 Leading Email Marketing Tools for Small Businesses
We have social media on the throne ruling the world of marketing. And then there are emails. See it as the ancient ruler of the market. But don’t underestimate its power. It can still make a strong impact. Email marketing isn’t seen as the most modern tool in the market but it has passed the test of time as it is still a very much effective method of communication.
When you use email marketing correctly, it can be a valuable asset to your firm and will help you reach your target audience.
You can utilize email marketing tools to generate an effective email marketing campaign. Here are 25 leading email marketing tools listed especially for small businesses.
1.HubSpot Email Marketing
This is a feature-packed tool suited for growing business. It helps you create professional emails, connect with your audience, and grow using the drag-and-drop email builder. You won’t need IT assistance either.
They also offer a HubSpot CRM tool that addresses various touch-points. Both the tools are automatically connected so you can generate personalized emails based on the information like form responses and website activity that is collected by HubSpot CRM.
Free version: 2000 emails per month
Paid versions start at $50.
2.MailGenius
This tool reviews your content and spots triggering parts that can make you end up in the spam folder. You can also run a deliverability test to ensure that you are not marked as spam.
This tool masters in throwing light on all the things wrong with your email that can send you to spam.
Even if you create the best email, all your hard work will go in vain if it doesn’t make it to the inbox.
And it’s free!
3.Litmus
This is a versatile tool for testing and tracking your emails. It is suitable for the web as well as Windows, Android, and iOS.
Litmus makes sure you optimize your device. You can test about 40 clients at devices. What Litmus does is generate test emails that you can forward to your ESP. You will get your desired browser, ISP, and device in a few minutes.
The ESP tracking report has a tracking pixel that can fetch subscriber data.
Free version: 7-day free trial
Paid versions: $79 for basic version, $149 for plus version, $399/month
4.Mail Chimp
This is quite an organized app for your email marketing campaign. The dashboard includes all the important elements like lists, contacts, campaign managers, etc.
It offers filters to build the segment groups. Various tracking options let you see who has opened the emails and which links were most clicked on. Tracking is linked with Google Analytics and Salesforce as well.
It offers autoresponders with paid versions only. It also allows you to link up your social media accounts.
Free version: Up to 2000 subscribers and 12,000 emails per month.
Paid versions start at $10.
5.Reach Mail
This helps in monitoring the direct performance of the metrics for 5 individual campaigns. It looks into all elements of an ideal campaign including the subject line of your email. It also optimizes any faults it finds.
You can also run test campaigns using Reach Mail on selected people. Once the test is complete, the system will generate a report stating the performance.
It also gives options between various email templates along with allowing custom designs. It also enables tracking and follow-ups.
Paid versions start at $10/month up to $70/month.
6.Target Hero
This allows you to design your email campaign using images, HTML as well as plain text, etc. This is considered to be suitable for bigger firms but the free version doesn’t support too many subscribers.
To verify your account with Target Hero, you will have to go through the SMS authentication process.
Free version: 1000 subscribers and unlimited emails.
Paid versions: 3000 subscribers ($9.90/month), 5000 subscribers ($19.90/month), 10,000 subscribers ($39.90/month)
7.Drip
Drip encompasses various useful features like eCommerce platform integration (Shopify), data analytics, visual and text-based email building, image-driven marketing, etc.
It also caters to personalized messages and bespoke conversation tracking. All such great features can measure business performance effectively.
Free version: 100 subscribers
Paid versions: 2500 subscribers ($41/month), 5000 ($83/month), enterprise package (cost variable depending on the number of subscribers)
8.Mad Mimi
What it offers:
WYSIWYG (What you see is what you get) editor
39 social networking buttons
Copy campaigns using the clone tool
Detailed analytical report for click-through rates, open rates, etc.
Integrates with Google Analytics for in-depth tracking and statistics.
Real-time responses on social media
Paid version: $10 for 500 contacts, $42 for 10,000.
9.Cake Mail
Various features of Cake Mail include A/B testing, Google integration for statistical analysis and report generation, and easy and hassle-free emailing process, etc.
It also includes fully customizable templates. They also have something for the HTML savvy - various advanced editing options. Additionally, it offers social media icons, Google Maps, and QR codes.
Free version: 500 contacts and 500 emails per month.
Paid versions start from $8/month.
10.Mailjet
It works as a template editor, ESP, and consultant, all in one. It allows various languages like Ruby, PHP, Python, etc. It integrates with WordPress and Magento.
The A/X testing allows you to compare various campaigns before you finalize. Various tools align to give you the perfect picture of your campaign. Mailjet will manage your email lists for you.
Free version: 100,000 subscribers and 6000 emails per month
Paid version: Starting at $7.49/month.
11.Flashissue
It is renowned for email newsletters. It combines content generation and email marketing. It helps you pull content for your blog and makes your research easy.
You can change the headings, summarize stories, edit article descriptions, and personalize the content for your readers using Flashissue.
Then you need to upload a banner and your content is ready to be distributed among various platforms.
Free version: 25 contacts and unlimited emails per month.
Paid version: Starts from $5/month for 250 contacts.
12.Constant Contact
This platform also offers ready templates as well as an editor to design your campaigns. You can go crazy with the WYSIWYG editor.
They also let you generate comprehensive reports of your campaigns including click-throughs, complaints, bounces, etc. Don’t miss out on the social media integration as well.
Paid versions: $20/month and $45/month.
13.AWeber
It offers the autoresponder tool which is a great value addition. They also give over 150 templates and a hassle-free editor. It also allows you to integrate shopping cart tools and add new customers who make purchases.
They also track customer data that can be used to develop more suitable marketing campaigns. It will save you a lot of time by pointing out the key indicators.
Paid versions: $19 for 500 subscribers, unlimited emails with a 30-day money-back guarantee.
14.iContact
This tool has an easy-to-navigate interface that allows you to work freely and track your performance. With rich social media integration, this app allows the efficient segmentation of contact lists.
It also allows easy import of lists in form of Excel or CSV files. Additionally, it has the autoresponder feature that is triggered by segmentation.
Paid versions: Starting from $14 to $177 per month.
15.GetResponse
This app will track all the statistics of your emails, unsubscribes, clicks, etc. you can also track how many emails were a failure and didn’t reach the destination. The best part is you can find out why people unsubscribed using GetResponse.
It also generates amazing infographics to make it easy for you to interpret the data.
Paid versions: Basic plan starts from $15/month with 1000 subscribers.
16.Zoho
This app divides your campaign into 3 parts: The company, the content, and the audience.
The company includes all your details. The content is all about drafting the campaign using the WYSIWYG editor. You can also save layouts and formats for future use.
They also have user-defined tags and fields. You can create powerful tags with each field for better performance.
Free version: 2000 subscribers and 12,000 emails per month
Paid version: Starts at $5/month
17.ToutApp
This is loaded with functionality and features and has various templates. Along with analyzing the click-through rates for links, it also generates the rates for the attachments that were opened. For example, flyers or PDFs.
You can use the scheduling features from your phone as well. It also includes CRM integration and analytics. It supports full transparency. It offers an email chat option that lets you clear queries right through email.
Free version: 14-day trial
Paid version: starts at $30/month
18.LeadPages
This app specializes in creating compelling landing pages. The templates are highly flexible and can be easily edited. They have super readable codes and amazing load speed. They provide seamless integration with the top ESPs.
Paid version: Starts from $25/month.
19.Benchmark
This one gives you templates for various purposes like greetings, newsletters, giveaways, etc. You can add your HTML or CSS look to the template to personalize it. It also has an in-built spam filter.
It allows a voting system for various designs that are created. Then the team can work on the most voted design. This is an amazing community system right here.
Paid versions: 600 emails for $9.95/month, 2500 for $19.95/month.
20.Infusionsoft
People have reported a 300% rise in revenue after using Infusionsoft. When you sign up, you will have an introduction session and you need to set up your automation marketing.
The campaigns are drafted in a flowchart. It makes building campaigns an easy task and keeps it organized. The process enables you to design personalized content.
The CRM is also a standout. It is better than most CRMs.
Paid versions: Starts with $199 and offers 2500 contacts and 12,500 emails.
21.Campaign Monitor
This app generates the actual screens of your design. This will allow you to organize your campaigns. You can also import your HTML templates and edit them. A variety of formats like Excel, CSV, etc are supported. You can simply copy-paste as well.
Data segmentation and autoresponder are also crucial parts of this app. This helps you make sure your content is delivered.
Paid versions: The basic one costs $9/month and the unlimited one costs $29/month.
22.Crystal
Crystal functions with a personality AI set up in it that can identify a personality and communicate accordingly. It studies the online footprint to gather the data. This can help you massively in understanding your audience.
With Crystal’s guide, you can generate the most impactful subject lines, writing style, and call-to-action content. Since the segmentation is based on personality, it is easier to generate personalized emails.
Paid version: Starts at $29/month.
23.Omnisend
Using Omnisend, you can avail yourself several channels in the same workflow. It supports SMS, Facebook Messenger, WhatsApp, push notifications, etc.
It also enables smart segmentation where you can set your target rules so that you can personalize your content better.
Free version: 2000 emails per day
Paid version: Standard plan for $16/month.
24.YesWare
It is focused on enhancing sales teams. It excels in hosting performance tests. It can run tests for about 20-50 people and generates performance reports.
You can see who opened, clicked, forwarded, or replied to your emails. It also offers template-based information for better understanding. It also has a popular CRM setup.
Free version: 30-day trial
Paid version: $12/user/month, $15/user/month.
25.Active Campaign
This is known to be an alternative to Infusionsoft. It has the same automation and marketing power but with an easier setup. It allows you to run behavioral tests and campaigns. You don’t need to be tech-savvy to understand this. It has all-in-one solutions like CRM, email marketing, automation, deal flow, etc.
Paid version: $7.65/month and $149/year.
26.Voila Norbert
They offer both email finding and verifying. They are known to be the most accurate email finders. If you are trying to reach out to networks or influencers, you should try this out!
Voila Norbert clears your lists for you and ensures good deliverability.
They charge 50 free credits for email finding and $0.003 an email in bulk for verifying.
And that would be the top 25 plus a bonus pick from our side of effective email marketing tools for small businesses.