All The Email Marketing Tips You Can Get
Our top 5 picks
These are the picks that every marketer should consider. Missing out on these can affect your email marketing campaign.
1.Personalization
You don’t want your emails to sound blunt and generic. Hence, it is important to ass a bit of personal touch. Most marketers think that addressing the recipient by name is enough personalization. That’s a myth. Here are a few tips on how to personalize your emails:
Send relevant content.
Time your emails as per the receiver’s time zone.
Anticipate what they need and give them that.
To run this successfully, you will have to gather your customer’s data through analytics.
2.Cut down on promotions
Yes, your emails are supposed to be for promotional purposes but don’t fatigue your customers by sending the same thing. The ultimate goal is to grow your business. For this, you will need to nurture your relationship with the customers and that’s what email marketing is about.
Hence, your focus should be on maintaining a healthy relationship with your customers. This will provide a lifetime value of loyalty.
3.Utilize automation
Leave some burden on the technology. Without automation, you will exhaust yourself and not see the desired results. Here’s what automation will do for you:
It improves conversion rates.
Uplifts efficiency.
Allows you to broaden your scopes.
You will get time to focus on other things while automation does this job for you.
4.Segmentation
This is the process of grouping your customers based on common attributes that they share. Various benefits of segmentation are:
Design campaigns relevant to the groups thereby increasing relevance.
Creating personalized emails that can influence people.
5.A/B Testing
This test helps you measure the quality of your campaign and allows you to increase your efficiency. Running this test before finalizing the campaign can help you make it better. Hence, you will get better results if you have tested your campaign with A/B testing.
11 email marketing tips from the Pros
1.Unsubscribing is okay
Henneke Duistermat, Copywriting and marketing expert at Enchanting Marketing
I have realized that I can’t please everyone. I see it as a cleaning job to remove people who aren’t interested in my emails or in what I have to say.
2.Importance of name and subject line
Kevan Lee, Director of Marketing at Buffer
When I started email marketing, I did not pay attention to the two most important aspects: name and subject line. It is important that your subscribers know your name and your company’s name. The subject line is the first thing they read and hence, it should be compelling enough to maximize engagement.
3.Share valuable content
Joanna Wiebe, Founder CopyHacker and Airstory
I have learned that I only need to share what is relevant and truly valuable. If you feel like your posts will add value to the receiver’s life, send them. If you feel it won’t, then don’t send it.
4.Use email marketing for all customer acquisition channels
Sujan Patel, Co-founder of WebProfits
I wish I had known earlier that I can utilize email marketing in various customer acquisition channels and not just for email marketing. For example, we identify subscribers who are potential customers and draft their customer journey aligned with their needs.
5.Integrating email marketing with various channels
Ali Rastiello, Sr. Manager of Marketing Automation at BigCommerce
I wish I had learned how to integrate email marketing messages with different marketing channels. This seems like a common idea but it is one of the biggest mistakes I made in my early days and I see some marketers making this mistake even today. Your marketing campaigns should be carried out with a purpose.
6.Be as relevant as you can
Kath Pay, Founder of Holistic Email Marketing
I wish I had realized sooner that email marketing isn’t about technology or the channels, it is about the people who receive these emails. It is about forwarding an offer that can interest them and is relevant to their needs. It is about relevant communication being carried out with the help of technology and not the other way around.
7.Focus on optimizing for lifetime value and not just for the campaign
Jordi Van Rijn, Email Marketing Consultant at eMailMonday
The success of an email depends on the previous email that was sent to the receiver. If we want our desired outcomes, we need to build a lifetime value and not focus on the success of an individual campaign.
8.Keep testing
Val Giesler, B2C Email Expert
With time, you, your audience, and your list of subscribers will evolve. Hence, you have to constantly keep testing your performance and make improvements for your future campaigns to succeed.
9.Use preheaders for doubling the length of the subject line
Justin Khoo, Founder of FreshInBox
I wish I realized the importance of preheaders sooner. They can double the length of your subject line. This is so valuable yet highly overlooked.
10.Segmentation for personalization of emails
Kayli Barth, Director of email marketing at MTL New Tech
I wish I learned about segmentation in-depth. I always looked forward to knowing my audience deeply to generate personalized campaigns and add more value with relevant content.
11.Understanding complexities in email rendering
Chad White, Research Director at Litmus
I wish someone told me at the beginning how inconsistent email client support coding can be making email rendering quite a difficult task. In today’s market, we need to generate emails that are ‘platform perfect’ and deliver the best user experience.
Wrapping up
Together with our tips and words of wisdom from industry professionals, you are now armed and suited for running successful email marketing campaigns. Remember that email marketing doesn't work on instincts. It is carefully strategized.