5 Ways to Use Texting for Marketing
As consumers become more comfortable with their mobile devices, they are increasingly interacting with businesses. These 5 strategies will help you grow your business with SMS marketing.
The days of single-channel marketing are over. Instead, marketers now have several points of contact across multiple media. In order to provide the best experience for customers, businesses must leverage all of these factors.
As a supplement to social media marketing, SMS marketing can provide a targeted and effective way to communicate with customers in real-time.
Unlike other forms of marketing, text messages are more personal because they appear on people's phones. Since so much material is created every day, reaching your target audience is becoming increasingly difficult. This problem is solved by SMS because it goes right into a person's mobile phone.
Using SMS Marketing as part of your marketing strategy is easy, as long as you know what it is. Here are 5 ways to use it for your marketing:
1. Using SMS for Sales and Exclusive Offers
If you want to reach out to your consumers and clients with special offers, a text message is more likely to be noticed than a brochure, email, or advertisement, and it is less invasive than a phone call. If you've a unique campaign and want to make sure your customers have every opportunity to participate, SMS is especially helpful.
SMS is especially helpful if you have a limited-time campaign and want to ensure that your customers have every opportunity to participate. Incorporate a sense of urgency into your wording for the maximum sales and promotions.
All of us have a lot going on and many tabs and apps open at the same time. In order to cut through the clutter and boost the most promising leads to the top, receiving a text message reminder has proven to be a successful strategy.
2. Getting Customers Updated
SMS excels when it comes to order confirmation and shipment updates.Order confirmation does not need to be checked through the consumer's email. In addition, it eliminates second-guessing in case of a delayed email.
By letting your customers know that their order was confirmed, shipped out our is in transit for delivery, SMS updates offer a degree of transparency to the order and shipment processes. It also makes them more at ease with the brand.
3. SMS as Customer Service
There's no doubt that many people enjoy text messaging as a way to communicate, given how popular it has become over the years. The number of SMS messages being sent and received on a daily basis is astounding, with over 5 billion people sending and receiving text messages, messaging can't be ignored. Especially so if you're trying to create an omnichannel experience.
SMS may be used as a lead generation tool or for being more frank in your conversation. People want it to be friendly. As a result, SMS provides a chance to strengthen that relationship. Furthermore, SMS is being used as a customer support tool to reassure those encountering delivery delays. SMS provides a more intimate method for explaining the delays and demonstrating the human aspect of the company.
A consumer would prefer to contact a company via mobile messaging with billing inquiries or concerns. Providing your customers with the option to text your customer service team would be great news for over half of them.
4. SMS as Gentle Payment Reminders
In circumstances where the customer or person has merely missed a payment and little time has gone, soft payment reminders are the ideal line of action. Moreover, SMS enables businesses and customers to conduct contactless transactions, which makes things easier for everyone involved. The process is quick and automatic compared to sending paper or email invoices.
By using SMS as a reminder for your customers to pay their bills, this creates more functionality and ease.
5. Collect Reviews
When looking for a local company, it's estimated that 85 percent of consumers will resort to the Internet, and one of the first things they'll see is your ratings. In reality, the majority of buyers will rely heavily on reviews in their decision-making process.
Having a collection of positive ratings can inspire prospective customers to contact your business and buy from you.
And a smart way to ask for reviews is through SMS. Send customers a text asking for a review, and include a link to the review site of their choice.
Conclusion
Wrapping it all up, Text messaging is a convenient way to reach customers. Performing it correctly can also enhance their experience. The ability to communicate instantly and seamlessly via text will now be available instead of having to pick up the phone to get in touch with your office. In addition to sharing timely specials and marketing messages on a wider scale, these strategies are also effective in saving your team's time.