What is an Email Marketing Specialist?

Expertise in all aspects of digital marketing is essential. The role of email marketing professionals in customer journeys must be understood in conjunction with other aspects. A good starting point would be to raise awareness of the campaign, which may require advertisements or pop-ups.

Technical skills are a prerequisite for an email marketing expert, but creating amazing marketing emails doesn't require as much coding as you might expect.

It is imperative to have knowledge of copywriting, proofreading, and persuasive writing in order to successfully market via email. Several copywriting concepts are very useful for email marketers since they use words and content to excite, engage, and convert their audience.

An email marketing professional is still responsible for the content and who receives the email, which requires a high level of attention to detail and excellent proofreading skills.

Having a solid grasp of marketing, branding, and awareness is also essential. As email marketers are responsible for monitoring the performance of the campaigns they create and send, reporting and analytics is another important area they should be familiar with.

What does a typical email marketing specialist do?

E-mail marketing specialists have a wide range of duties. Using automation tools, writing emails, even communicating one-on-one with prospects are just a few of the tasks email marketers can expect.

Here are some tasks email marketers typically do: 

• Build and manage email campaigns

• Understanding the customer lifecycle

• Promote and share news, offers, and information through email

• Optimizing email design, functionality and mobile friendliness

• Measuring results to optimize emails

• Tracking metrics to measure the effectiveness of emails

• Promoting brand awareness through campaigns

• Purging email lists

• Purging and segregating email lists

How an Email Marketing Specialist can help you grow your business

Without effectively leveraging your customer and prospect emails, you are losing money. 

It's inescapable.

All brands benefit from a strong, engaged email list. It is priceless to be able to get in touch with your customers and prospects at any time and have them excited about what you have to say. 

There is no doubt that email marketing is the most effective form of digital marketing. A small business that wishes to create a more personal connection with its customers and provide a more personalised service will benefit from this approach. 

How Does an Email Marketing Specialist Help? 

When you lack the expertise to implement effective strategies, knowing that email marketing can transform your business is not enough. Email marketing has a lot of potential, but only if your audience opens, reads, and responds to your emails using solid, proven marketing strategies. 

You probably don't have the time to learn email marketing because you're busy running your business and dealing with day-to-day operations. There is also a possibility that your internal team does not have experience in this field. 

The most effective marketing investment you can make for your business is to hire an email marketing specialist. Having their experience on hand can be a great asset.

What now? 

In the end, every email marketing project is unique, and your specialist will need to take the time to understand your needs in depth before being able to give you a quote.

Here at Benatar Brands, we incorporate email marketing into all inbound marketing plans we create for our clients. 

Looking to invest in an email marketing solution? Let us help you get started.